I do like the iPhone. I've been a Blackberry person from, like, literally day one of Blackberry, so it's been a real switch, but it's a great device.
David Cameron can change the branding of the party, but he can't change the beliefs.
When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.
I grew up a Washington Redskins fan, right? I've always wanted to play for the team as a kid. I always had dreams and aspirations to play for that team. So, for them to change the name, it really hurt. It hurt deep down inside.
When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.
After Team B.A.D. split and the Brand Extension, I got injured and took some time off.
Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.
ABC Family is ready to get a new image for themselves, and I think 'Greek' really kind of started that change.
The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.
It's always a benefit to have the fans kind of salivating at the thought of your debut, of you changing over brands.
