Katrina Lake Quotes
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
Lake, Katrina. "Stitch Fix's CEO on Selling Personal Style to the Mass Market." Harvard Business Review, vol. 96, no. 3, May-June 2018, pp. 35-40.
Katrina Lake is an American businesswoman who is the founder and CEO of Stitch Fix, a fashion-based subscription service. Stitch Fix was established in 2011 in San Francisco and went public in 2017. In 2017, Lake became the youngest woman to take a company public at age 34 and was the only woman in 2017 to lead an initial public offering in technology. She was surpassed by Whitney Wolfe Herd in 2021, who took Bumble public at age 31.