Henry Ward Beecher Quotes

Desire is the strongest human emotion - desire for a hat, desire for a dress; that's what drives people to buy and want things.

I've started ordering out of teen catalogues! T-shirts, little coats, and jackets for around $35 - they're amazing. I've become a really big fan of Urban Outfitters, Alloy and Anthropologie. Because I'll pay for quality, but I will not just pay for trend. Psychologically, I have trouble with that.

The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

When you give people too many choices it makes them hesitate and not buy stuff.

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.

God may have loved the common people, but a trip to any shopping mall suggests that He made far too many of them.

Advertising works most effectively when it's in line with what people are already trying to do.

I was in the shopping mall because that's where I go lately. For the last couple of weeks, I've been going there every day, trying to figure out why people go there. It's kind of a personal project.

I think if you ask people what their concept of heaven is, they would say, if they are honest, that it is a big department store, with new things every week - all the money to buy them, and maybe a little more than the neighbours.

In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we found over about, say, 10 years of research is that as the number of choices actually increase people are less likely to make a choice and sometimes they do this even when it's really bad for them.

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

To be a success in advertising you must want to fill other people with a passion for possession.

Some people do drugs, I buy shoes!

I guess like most people I'm a bargain-hunter. I love a bargain. I found out there's two prices on everything. There's the Rodeo Drive price and there's the same merchandise down the street.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

I would have people send me shoes and I had 40 pairs and none would fit in the dorm room. People would come by and be like, "Yo, I've been looking for these shoes." I was like, "I'll sell them to you for $300 right now." I'd sell them, save up $4,000 to $5,000, go to the mall and just buy a bunch of new stuff.

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

People spend money when and where they feel good.

People rarely buy what they need. They buy what they want.