Pete Cashmore Quotes

I don't like to be overexposed. Too many articles, too many tweets, too many posts, I just don't like that. But at the same time, we live in a culture where that's almost necessary. People want content and they want their stuff when they want it.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

The more content you share, the more opportunity people have to see it and engage with it.

The conditions conducive to deep thought have become increasingly rare in our highly mediated lives... Now we live in an attention economy, where the most in-demand commodity is 'eyeballs.

We aren't in an information age, we are in an entertainment age.

Standing out as a writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well.

Just as performers, I think you'd be an idiot not to utilize YouTube.

Sometimes I think that our culture lives in its soundbites.

I am aware, as everybody has to be, that there's more competition for one's attention nowadays.

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

I think social media is... really cool in the sense that I don't think that a writer like me would've found a readership if maybe Instagram wasn't there.

I feel like the word 'influencer' is something that I've - I don't want to say struggled with, but I've kind of, like, expanded on that because I started as a musician. And my following came because of that, so it's always been, like, musician first and, I guess, social-media influencer second.

It's urgent that companies tell their own stories on digital platforms.

I've never done much to try to build an audience.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

The modern reader (or viewer, or listener: let's include everybody) is perilously overloaded. His attention is, to use the latest lingo,'targeted' by powerful forces? Our consciousness is a staging area, a field of operations for all kinds of enterprises, which make free use of it.

I think that there's a power in that [information through tweets and sound bites ]. There's also a danger, what generates a headline or stirs up a controversy and gets attention isn't the same as the process required to actually solve the problem.

We're living at a time when attention is the new currency.

We're living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void.... That’s why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.

Living as we do in an age of noise and bluster, success is now measured accordingly. We must all be seen, and heard, and on the air.

Those who insert themselves into as many channels as possible look set to capture the most value. They'll be the richest, the most successful, the most connected, capable and influential among us. We're all publishers now, and the more we publish, the more valuable connections we'll make.

Not for the first time Richard reflected that this age's vaunted 'communications industry' had chiefly provided people and nations with the means of frightening to death and simultaneously boring to extinction themselves and each other.