Steve Jobs Quotes

The most successful company in Silicon Valley is Apple, and they're the most secretive.

People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.

It's always better if you can keep the bar low, and then exceed the expectation. When it's high, that makes the job even tougher. But, I think we're up for the challenge. We're ready.

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

Everyones always asking me when Apple will come out with a cell phone. My answer is, Probably never.

If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.

The world is a big place. There are lots of smart people in it. Entrepreneurs are kidding themselves if they think they have any kind of monopoly on knowledge. And, sure as I'm a Macintosh user, on the same day that an entrepreneur tells this lie, the venture capitalist will have met with another company that's doing the same thing.

We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.

The competitive instinct is what I think drives organizations and people to become better and better. It can promote change toward progress and development, which is good for everybody. It can be the motivating force behind improvement in our social well-being that is far beyond anything we might have imagined on our own.

Honorable beginnings should serve to awaken curiosity, not to heighten people's expectations. We are much better off when reality surpasses our expectations, and something turns out better than we thought it would.

We use technology to make it cheaper, better, and faster for the client. And then if you have the most flow, you can win. Now, having said that, Silicon Valley wants to take on this business. They think they see an opening.

We've had customers from the beginning. The reason people use Dropbox is because they really love it. We think more about who is going to be competing with what we are going to be doing, not with where we started.

I say to my team all the time that this is how I grew up: Always thinking that, at any minute, I could be unemployed. You have to scramble. You have to work hard and get ahead of things.

I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.

The goal of Apple is not to make money but to make really nice products, really great products.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share.... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.

Competition is overrated. In practice it is quite destructive and should be avoided wherever possible. Much better than fighting for scraps in existing markets is to create and own new ones.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

The only barrier to entry you can create is to consistently build a great product.

We've got the best product pipeline that I've seen in my 25 years at Apple.

Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.

We just have to go at 100 miles an hour in all our businesses, be they television broadcasting, be they magazine publishing, be they subscription television, be they online, be they gaming. We just have to go at one hundred miles an hour.