Henry Ford Quotes
We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.
Citations
Ford, Henry, and Samuel Crowther. My Life and Work. Doubleday, Page & Company, 1922, p. 146.
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Henry Ford was an American industrialist, business magnate, anti-Semite, and founder of the Ford Motor Company and chief developer of the assembly line technique of mass production. By creating the first automobile that middle-class Americans could afford, he converted the automobile from an expensive curiosity into an accessible conveyance that profoundly impacted the landscape of the 20th century.