Bill Gurley Quotes
It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution.
Citations
Gurley, Bill. "The Dangerous Seduction of the Lifetime Value (LTV) Formula." Above the Crowd, 21 Aug. 2012.
Related Quotes
John William Gurley, CFA is a general partner at Benchmark, a Silicon Valley venture capital firm in Menlo Park, California. He is listed consistently on the Forbes Midas List and is considered one of technology’s top dealmakers.