Niklas Zennstrom Quotes

We have 2 million users in the U.S. and about 13 million worldwide in more than 200 countries.

I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there.

In fact, we just surpassed our first 1 million simultaneous users online.

The fundamental truth for developers is they will build if there are users.

As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp.

With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.

When I signed up for Google Plus, it recommended 500 people for me to invite. You know, and once I invited those 500 people I got another 500 people. So it has a huge install base that it can start from.

Our management team strongly believes that the key opportunity of our business does not only come from just the increase in terms of number of users but also how we continue to enhance the value of our platform for our users.

Google+ will never have a user base to rival Facebook's. It just won't. Not even if you include the 'users' who create accounts so that they can use other Google services.

One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.

It's definitely going to be harder than it sounds to acquire millions of users in the U.S. It's going to be a lot of work, and you can't make light of that.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today.

WhatsApp will bring Facebook another billion users. We will be a billion-user product. Whether there is a direct valuation or an indirect valuation, there is value, and Facebook understands that well.

Build something 100 people love, not something 1 million people kind of like.

Frankly, the hardest pieces of feedback we got in the U.S. was, 'I would love if more of our friends were on Path. It's hard to get them to join.'

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.

'Instagram' reached 13 million users in just 13 months.

I think there are a lot more people that don't use Pinterest in the world than do use it, so for most people, that first experience is really, really important. I think feeling really close and in touch with that first user experience is pretty basic to making it better every day.

Everybody I meet who uses 'WhatsApp', I ask them a question: 'How did you hear about it?' And they say, 'My friends, my sister or my brother, somebody I know hounded me to install WhatsApp.' We think there is more power to the network when it grows organically.

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

It's not 100 per cent clear to me what's working about Snapchat.

I used to say that I didn't want anything to do with e-mail. It seemed really impersonal, complicated and weird. I had no idea what an amazing way it is to reach people.

I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.'