Steven Levy Quotes

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.

Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.

The iPhone is made on a global scale, and it blends computers, the Internet, communications, and artificial intelligence in one blockbuster, game-changing innovation. It reflects so many of the things that our contemporary world is good at - indeed, great at.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.

Anything can change, because the smartphone revolution is still in the early stages.

In 2007, everything changed with the iPhone. As crippled as that first model now seems, with its lack of apps and glacial cellular connectivity, the iPhone was a practical, useful, self-contained computer a child could understand. It was an information appliance.

The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod.

The iPhone was the first phone that brought what we used to think of as 'desktop quality' software to a handheld platform: software where you just say, 'Wow, that's a great user experience,' not merely, 'Wow, that's a great user experience for a handheld.'

A seductive technology that works like a dream and improves lives will set off a consumer clamor, whether the new tool is an iPhone 4S or an implantable blood-sugar meter.

You talk about Steve Jobs when he came out with the iPhone, and everyone thought it was amazing: you touch it and move the screen.

Every year we are greeted by a host of new apps that will 'change the way we think' about ordering takeout, 'fundamentally transform' our shoe purchases, or 'revolutionize' the way we edit photos.

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.

As the TiVos and the Replays are coming into our world - and they're coming - it's better to - be inside the tent and figure out what they're doing and to work hand in hand with them as opposed to saying, 'You know what, the automobile is not going to work. I'm going to stick to my horse and carriage,' you know.

I am impressed with the innovation in the wireless marketplace. The Blackberry, the iPhone, the Pre, and other smart devices are breakthrough technologies that have helped revolutionize the wireless space.

When I was in Japan on tour in 2010, I felt like I was 30 years into the future. I love technology and they are so advanced with their phones, computers, everything. I think they had the iPhone way before we did in the U.S. I love gadgets, games, social media and I try to stay ahead on all that stuff, but they get it all first.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.

As a technologist, I'm obsessed with searching for the next killer app.

A moderate tax on robots, even a temporary tax that merely slows the adoption of disruptive technology, seems a natural component of a policy to address rising inequality. Revenue could be targeted toward wage insurance, to help people replaced by new technology make the transition to a different career.

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'

If you think of what you do on your mobile and what you do on your PC, they're typically very different, and because they're different, they bring you additional value and additional opportunities.

Games are a media that relies on technology to be innovative and forward thinking and interesting. Personally, I love being at that forefront when something new comes out.