Jane Russell Quotes

The little bit of buzz around 'Warrior' led to a lot of opportunities anyway, before the movie even came out.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

When you work in film, you learn to appreciate a distributor. You can have this great little film, but if you don't have a distributor, you are sitting in your living room with a great little film.

The Paramount executives were so pleased with Sunset Boulevard that they asked me to do a publicity tour.

You could go out with a camcorder tomorrow and make a movie with virtually no money, but promoting a tiny low-budget movie costs $20 million. And the money they spend on the big movies is astronomical.

We have a lot of relationships to the gatekeepers who can rally their people to go to the movie theater. It's a trusting relationship.

When my second film 'Dus' released, I was still getting compliments for 'Tum Bin' because it was a hit on satellite channels.

I think, it's important to understand how to release a film.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

People often accuse me of being serious. Have I played serious roles in 'Honeymoon Travels' and 'Sankat City?' It is just that after the films were made, producers did not have money to bombard it all over the place.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

The two Hindi movies that I did were not marketed well, and so not many people came to watch the film, hence the audience doesn't know much about me. I am a newcomer, and I cannot sell a film on my own. There has to be a backing in terms of producers.

Buzz and the right publicist are not only important but crucial in show business.

Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.

My previous movie before 'Life Is Beautiful' was the same; they didn't release it so much in United States.

Harvey Weinstein bought our film, and he's an animal. He's got us out there campaigning and everything because honestly it's a silent black-and-white film.

Filmmakers need to realize that their job isn't done when they lock picture. We must see our films through.

It costs a lot of money to release a movie. What you'd call art-house movies - movies that don't have big stars or big budgets - they're very hard for distributors to get behind 'em and take chances.

It can't hurt, publicity is publicity, controversy and all that, it's all good.

Quite honestly, it's too tough to get your movies made and then also to get out there and sell them.

Awards sell tickets, and they're a clever publicity stunt.

You know, I think the film business is its own worst enemy because it sells movies on DVD footage and 'behind the scenes,' and now it's a real struggle trying to keep storylines and plotlines a secret.

It means nothing if the movie doesn't get out there.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Cannes is a circus, so you have to have fun with it. Everything suddenly becomes funny. And the promotion of a movie - that's where you really need to be a good actor. You need to make journalists believe that what you're saying is just for them and you've never said it before, even when you're talking about the same film over and over again.