John Ridley Quotes

It always seemed to me ironic that the McCain campaign kept referring sneeringly to Obama's meager resume - 'a mere community organizer!' - before he entered electoral politics. It was Obama's experience as a community organizer that proved such a killer app when he applied that skill to the Internet.

In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.

The time has come for political campaigning, its techniques and strategies, to move out of the dark ages and into the brave new world of the omnipresent eye,

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

If you're a Texas Supreme Court Justice hopscotching across 254 counties, trying to tattoo your name onto the noggins of millions of voters, you must find creative ways to raise visibility and build awareness. Twitter, Facebook, etc. are low-cost but high-yield ways to leverage the support of key influencers and opinion leaders.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

Blogs are a great way to monitor and even participate in the chatter about your new site.

Team Obama continues to dominate new media, spending far more effort and money than Team Romney in targeted online youth outreach.

Like many older D.C. organizations, Common Cause has had to come a long way both in its use of the Internet and its understanding of the great value of engaging people in a broader online dialogue.

You're really earning the support of New Hampshire voters, and you've got to do that one-on-one grassroots campaigning here, even if you have the most money.

With 500 channels and the Internet available, you'd think a candidate could get the word out.

Twitter's a great way to tell people across the world what I care about and, hopefully, motivate them to join me in furthering my causes.

As the 2012 elections approach the finish line, the chatter among columnists and political reporters is about upcoming books that take readers inside the campaigns, cutting-edge efforts to micro-target voters on Internet social applications, the enormous money flowing through super-PACs, and extreme political polarization.

Since the rise of television in the 1950s, the media have become the central forum for American politicking, and increasingly today that role is being played by the blogosphere. With the blogger and the viewer replacing the pamphleteer and the parader, politicians focus on marketing themselves and their causes to passive consumers rather than mobilizing passionate soldiers. The new language of politics sounds like this: Spin doctors stage photo ops as pollsters survey voter preferences, spawning celebrity candidates.

Social media has become a primary factor in political campaigns.

For a politician, the long term is between now and the next election.

You can't win a congressional seat unless you have money. Even if you do, it's tick-tock, tick-tock until someone with more money beats you.

For me, especially running for office, being on Twitter is a fundamental part of my job.

The power of Bernie Sanders was not only in his email list. The centers of power were local groups that formed on Facebook and Reddit.

Obama really changed the way in which design can be used effectively for a candidate.

Twitter has revealed some monstrous information in Congress: we spent money on our ad campaigns. Just as all the usual media organizations in the world do.

I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won.

The Obama campaign has adeptly used YouTube and social networks as a relatively thrifty way to do targeted messaging.

Re-election comes every six years, which explains why I spend so much time on Twitter. If you're an obscure judge whose name ID hovers between infinitesimal and zilch, it's political malpractice to neglect social media. I'm probably the tweetingest judge in America, which, admittedly, is like being the tallest Munchkin in Oz.

I think, at the end of the day, if voters don't see the substance and the merit of the policies you're advocating, it won't matter what you do on social media.