Frank Luntz Quotes
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
Luntz, Frank. Interview by Douglas Rushkoff. The Persuaders, PBS Frontline, 9 Nov. 2004.
The loyalty and sometimes hypocrisy that is often called for by political parties tends to be offensive to people of serious thought and intellect. However, America has developed two major political parties which while from time to time tend to lock-step obedience, over time tolerate wide diversity and there are few areas in which there can be a party loyalty test. In nations where there are many parties each can be very well-defined and narrow, while if essentially only two, they must have broad tents in order to win. Thinkers are more comfortable in that kind of party.
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
