There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
Because over and over again, the times that I've done really good things is because I've had a wonderful client of some kind, and a lot of it depended on me to induce them to be creative.
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.
Many people believe that great designers get great clients. It's the other way around.
I always say to young people when they ask me how I work, I always say to them, the only time you've ever going to do something good is if you have a good client. And by good I mean all kinds of things.
I don't know why people hire architects and then tell them what to do.
Look, architecture has a lot of places to hide behind, a lot of excuses. 'The client made me do this.' 'The city made me do this.' 'Oh, the budget.' I don't believe that anymore.
