Lapo Elkann Quotes

To be a couture designer is not only to create dresses but to adapt your line to your private customers. It is why couture is expensive. You are like a doctor.

My clients can choose their own colours and fabrics to have something unique in their wardrobes.

The most outrageous shoe that I had to do was a shoe where the person gave me stones - precious stones - and say that I could do anything with precious stones.

I think women like Ferraris. A Ferrari is everybody's car.

I love Cadillacs and name them after birds.

Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.

I have clients from 19 to 80 years old, and the way I work means that they can take the same dress and shorten, lengthen it, remove the sleeve, adjust details - and make it their own. They get a piece that is right for them. It's a clever way of shopping in this economy.

Let's look different! I like monster movies, so why can't I have Godzilla's face on my boots?

I think that's a really cool thing about my line. There are so many sets, but you can literally mix and match everything with everything.

Treat them all the same by treating them differently.

I do think British tailoring is the best. French people hate me when I say that, but I do think it's true.

Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff.

We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.

You know, you have to do homework. You listen to who they are, what they do. I also compare it to designing clothes for people. If somebody brings in Tilda Swinton, you're not going to give her the same dress you'd give Gabourey Sidibe. Everybody looks different in a different line, a different color. The same thing with the way people speak.

I’d like to consider Ferrari as a scaled down version of God.

To me, the future is personalization .

The couture is what a certain kind of clientele wears. But it's amusing to do because you do it piece by piece. It's another concept. It's much more work.

One size NEVER fits all. One size fits one. Period

I go to a better tailor than any of you and pay more for my clothes. The only difference is that you probably don't sleep in yours.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

When you can program your own life, you're just going to program what you already like. Because of that, people's taste becomes much more narrow-minded.

The internet is watching us now. If they want to. They can see what sites you visit. In the future, television will be watching us, and customizing itself to what it knows about us. The thrilling thing is, that will make us feel we're part of the medium. The scary thing is, we'll lose our right to privacy. An ad will appear in the air around us, talking directly to us.

Treat different people differently. Anything else is a compromise.

I'm going to design the container and interior spaces. You bring your own stuff to it and make it your own.

With Android I get to choose from many different products from many different phone manufacturers. With iOS, I get what Apple gives me. Which isn't necessarily bad, but it's not always the best fit for my personal or business communication needs.