Dave Morris Quotes

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

Readers are always surprised to learn that authors have little or no input regarding the cover art for their books.

Most novels put out by small or corporate presses don't really sell that well - usually a thousand copies or so. Working with a small press, you have to be willing to book reading tours, plan events, make contacts with other small press authors, and find new ways of getting word about your new work out there.

Writers have to be careful not to confuse personal attention with the attention that's going towards the book.

People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!

There is a certain amount of intrigue that gets created by revealing portions of the book and, in the process, generating a certain amount of interest. Often, authors do this by releasing a few chapters online or even releasing film-like trailers.

Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction.

Books are such quiet things - created in silence, read in silence - yet publishing a book has become a very noisy business. I've been noisy, too. I felt like I had to be in order to connect with my readers.

With a hardcover, you get two chances, a year apart, for the book to make an impact - often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.

Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.

In my first 15 or 20 years of authorship, I was almost never asked to give a speech or an interview. The written work was supposed to speak for itself, and to sell itself, sometimes even without the author's photograph on the back flap.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

A book tour is not a good opportunity to let your mind wander. You have to pay attention, remember salespeople's and interviewers' names, succinctly summarize your book in a 'selling' way, and so on.

I think the more avenues that open up when people want to publish, the better. Some of the authors that want to jump ship from the traditional houses and go on their own, you know what? Good luck. It's going to be a lot tougher than you think.

I am particularly wary of authors who put themselves on the cover of their own book.

A blurb might bring a reader to a book, but then the book itself has to do the rest of the work.

I believe if you've written a book, you have to stand up and say, 'Guys, buy the book.'

Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.

A book tour is, first and foremost, an exercise in humility.

I'd be surprised if non-fiction writers hate to be interviewed. We all hate them, because there's really nothing to say except "Read the book." Right? At least with non-fiction, you can kind of convey some information, and people can decide for themselves whether they want more of that kind of information. But with a novel, what am I going to do?

I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.

Too many people write books as a calling card.

It's somewhat of a contradiction, .. I guess the quieter the voice, the more necessary it is to push it. It's not going to leap out at you and scream. I also can't control how a book is marketed. To say the book marketing is aggressive, fine, I'm happy with that. Push the book. That doesn't mean that my personality or writing style changes.

Pay no attention to the criticism of men who have never themselves written a notable work.