Publicity Efforts Quotes

Every couple of years when your book comes out then you have to go into these fights with the publisher and the publicist and then maybe I bring sort of my knowledge of power into play.

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

I wish it was possible to do the work and not have to talk about it, but it is traditional in the theater to go into the village square and bang the drum and say, 'Come see this show, come see this show.'

This book-promotion stuff is like a political campaign. You work your butt off, and at the end of the day, you can't tell if it's made a damned bit of difference.

I'm really interested in making movies that people see: I've made a lot of independent films and it's really depressing when no one sees them.

Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction.

Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up.