Bill Gates Quotes

I think the company that has the clearest set of values is Amazon. That company knows what it is. It may be that it's not your cup of tea, but every single person at that company knows what the Amazon values are.

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.

An organization's culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit.

It's so important for startups to get their culture right at the start. They need to feel unique and that they are on their own important mission in the world.

Make it clear up front what the aim of the company is. Stay true to your authentic vision.

You make sure to set True Norths for your company. You can't be involved in every decision and every meeting; you have to make sure the mission is very built into the culture, the product, and how you communicate.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

Founders need to figure out what the message of the company is going to be.

If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

Every successful enterprise has a very clear strategic purpose.

Let's all understand that these guiding principles cannot be discarded for short-term political gains. They represent what this country is all about. They are indigenous to the American idea. And these are principles which are not negotiable.

But the more an organization succeeds and prospers, the more it is likely to be diverted from its original ideals, principles and purposes.

All the great organizations in the world, all have a sense of why that organization does what it does.

There's no specific mission statement for the 'Toast.'

Set a clear, easy-to-understand vision for your company, and make it be a mission people believe in.

Strategic planning is worthless - unless there is first a strategic vision.

When a plan or strategy fails, people are tempted to assume it was the wrong vision. Plans and strategies can always be changed and improved. But vision doesn't change. Visions are simply refined with time.

Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.

Don't judge each day by the harvest you reap but by the seeds that you plant.

You have to maintain a culture of transformation and stay true to your values.

This is what we do!

My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what your mission is, and you probably don't have one.

Stick to your true north - build greatness for the long term.

The American dream comes from opportunity. The opportunity comes from our founding principles, our core values that's held together and protected by the Constitution. Those ideas are neither Republican, Democrat, conservative, liberal, white, or black. Those are American ideologies.

Our culture is the foundation for our company.