Stephen Covey Quotes

A personal mission statement becomes the DNA for every other decision we make.

When your values are clear to you, making decisions becomes easier.

If you have a family mission statement that clarifies what your purpose is, then you use that as the criterion by which you make the decisions.

Make it clear up front what the aim of the company is. Stay true to your authentic vision.

While different people may approach opportunities in different ways, we need to base decisions on a fundamental set of values as we chart our course of action.

To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there.

Strategic planning is worthless - unless there is first a strategic vision.

There is a fundamental question we all have to face. How are we to live our lives; by what principles and moral values will we be guided and inspired?

To me, it's about always trying to make decisions that reflect my leadership and who I am.

I think the company that has the clearest set of values is Amazon. That company knows what it is. It may be that it's not your cup of tea, but every single person at that company knows what the Amazon values are.

An organization's culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit.

In those moments when priorities clash always stay guided by your values, not your perceived necessities.

Our vision, which has not changed since the day the company was founded.

The whole idea is not to figure out what you should do that will matter, but to make each thing you do reflect the values you want, because we don't know what's going to matter in the future

It is this language of values which I hope to bring to my books. . . . I want to bring values to those who have not been valued, and I want to etch those values in terms of the ideal. Young people need ideals which identify them, and their lives, as central . . . guideposts which tell them what they can be, should be, and indeed are.

The only thing you can never change is your values.

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

There must be a priority of values in all our lives.

As president, you can get all kinds of advice from all kinds of people. But at the end of the day, when it comes time to make that decision, as president, all you have to guide you are your values and your vision and the life experiences that make you who you are.

Create a ladder of values and priorities in your life, reminding yourself of what really matters to you.

The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for.

I always try to follow my moral compass.

You make sure to set True Norths for your company. You can't be involved in every decision and every meeting; you have to make sure the mission is very built into the culture, the product, and how you communicate.

You have to follow your moral compass: it's a good guide of telling you what is right and wrong.

My decisions are motivated by my life, my values, and what I stand for, not what I can gain financially from it. This has weeded out the opportunities that I don't care about and has brought on a lot of new opportunities that mean everything to me.