Company Vision Quotes

Founders need to figure out what the message of the company is going to be.

Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.

Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.

Our vision, which has not changed since the day the company was founded.

In fact, the individual outlook becomes less and less valuable and more and more harmful unless it is transmitted into the corporate outlook.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It's hard to memorize objectives, but it's easy to remember a story.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Apple stood for something and had a reason for being that wasn't just about making money.

If you are building a corporate culture of greatness, you have to define culture on your own terms and with the people you work with.

My dream was to set up my own e-commerce company. In 1999, I gathered 18 people in my apartment and spoke to them for two hours about my vision. Everyone put their money on the table, and that got us $60,000 to start Alibaba. I wanted to have a global company, so I chose a global name.

I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision.

You make sure to set True Norths for your company. You can't be involved in every decision and every meeting; you have to make sure the mission is very built into the culture, the product, and how you communicate.

You need people who can walk their companies into the future rather than back them into the future.

As an entrepreneur making decisions for your company, always go back to your first principles of what's important to you and why you started in the first place.

You just can't get too focused on worrying about what's going to happen in the next quarter. You have to worry about where the business is headed long-term.

Building a visionary company requires one percent vision and 99 percent alignment.

Set a clear, easy-to-understand vision for your company, and make it be a mission people believe in.

I believe in a company that combines service and product offerings which are a bit different from other industries.

The company should be run from a creative point of view rather than a financial point of view.

I live, breathe, and die by what kind of company we're creating.

It has been a true honor to wear a Bloomberg badge, and this credential has been the passport to sit across from some of the greatest titans of industry, including Mike Bloomberg, the visionary behind this extraordinary company.

There is a long history of founders returning to companies and doing great things. Founders are able to set the vision for their companies with an authority no one else can.

You can choose to be very profitable very quickly if you don't want to grow.