Bobby Kotick Quotes
One thing that probably is unique at Activision is that we really spend a lot of time up front with our audiences, and in big quantities and with a very thoughtful process, to really try and draw out from them what it is that they would like to play. So we have a pretty good sense going in what the expectation of the audience is.
Topics
One Thing
Good Sense
Pretty Good
Audience Analysis
Audience Engagement
Consumer Insights
Game Design
Game Development
Gameplay
Market Analysis
Player Feedback
Player Preference
Playtesting
Quality Assurance
User Centric Design
User Experience Design
User Feedback
User Research
audience expectation
Citations
Kotick, Bobby. Remarks at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference. New York, 15 Sept. 2010.
Related Quotes
Robert A. Kotick (born 1963) is an American businessman who currently serves as the chief executive officer since he co-founded the organization in 2009.