Playtesting Quotes

Game development is very difficult. Nobody sets out to create a game that's not fun. It's all of the challenges and difficulties that happen throughout development that determine whether a game is a failure or a success. I think playing those thousands of games is the single best and easiest way to learn from my predecessors.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

A very important part of game development is testing - something that a lot of developers don't do.

I'm a game designer, so I care about the whole experience.

Time makes a bigger difference: just making a game, shipping it, looking at what you did, how you did it, what you did well, what you didn't do well, and doing better.

You have to have this straddling balance of realizing that games are incredibly complex. You can have an idea of where you want to go with something, the structure of something, but the actual moment to moment figuring all this out-it unravels over the course of, in 'God of War''s case, about five years.

There are major benefits to building a game once and improving it over a long period of time based on user feedback and behavior. It's kind of depressing to have to build a game once, take all the user feedback, and then spend the next 3 years building another game.

One thing that probably is unique at Activision is that we really spend a lot of time up front with our audiences, and in big quantities and with a very thoughtful process, to really try and draw out from them what it is that they would like to play. So we have a pretty good sense going in what the expectation of the audience is.

Just make games for yourself and try to have a critical eye to what you do. If you genuinely like the game, there will be other people who like it as well.

What's funny is that by the time everyone plays the game - you know, we finish it, and then it takes a long time to make copies and ship it and get on the shelves - we probably haven't worked on it for a month, two months. So, we've already taken our break, and then we're on to the next thing.