Sophia Amoruso Quotes

People buy ideas, they don't buy photographs.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

The privilege I've had as a curator is not just the discovery of new works... but what I've discovered about myself and what I can offer in the space of an exhibition - to talk about beauty, to talk about power, to talk about ourselves, and to talk and speak to each other.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

... whatever business you're in, it doesn't matter, it's going to commoditize over time, it's going to devalue, you've got to keep moving it to a higher value. Keep going to a higher value in whatever it is that you do and force yourself and force the organization to always do it ahead of time

Advertising is the price companies pay for being unoriginal.

I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.

There is art and beauty and power in the primal images of fantasy.

If you're doing business, not that simple to only buy. You have to create something. You have to create something that never exist for the future.

Advertising has always been part show biz.

We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.

The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and product more explicitly and in more detail.

Marketing is the distinguishing, unique function of the business.

Only a fool thinks price and value are the same.

For the consumer, fashion is fashion. You can buy something beautiful for $20 and you can buy something ugly for $1,000. It comes down to style. As far as the industry as a whole, it is hard to say. I don't like to separate the worlds.

In what does the objective measure of value lie? In the quantum of enhanced and organized power alone, in accordance with what occurs in all occurrence, a will to increase.

Value, therefore, does not stalk about with a label describing what it is.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.

My entire purpose is trying to be the best in the game, and if that exudes beauty too, that's pretty powerful.

Taking photographs can assuage the itch for possession sparked by the beauty of a place; our anxiety over losing a precious scene can decline with every click of the shutter.

The big thing in life is to focus on providing more value to people than they expect. The rest comes then.

Great marketing cannot sell a pedestrian product very well.

Everyone had told her, since she became a princess-in-training, that she was very likely the most beautiful woman in the world. Now she was going to be the richest and the most powerful as well. Don't expect too much from life, Buttercup told herself as she rode along. Learn to be satisfied with what you have.