Simon Sinek Quotes


Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.


Citations

Sinek, Simon. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio, 2009.

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Simon Sinek
Simon Sinek
  • Born: October 9, 1973
  • Nationality: English
  • Profession: Author

Simon Oliver Sinek is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).