James C. Collins Quotes

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.

Desire is what takes the hot water of mediocrity and turns it into the steam of outstanding success.

Success is a nice by-product but what I really want is work.

You were designed for accomplishment, engineered for success, and endowed with the seeds of greatness.

Every calling is great when greatly pursued.

Let the beauty of what you love be what you do.

In the beginning, I didn't have to love them, my acts. It was mostly about being successful, getting a trophy, and making some money. Now if I don't love the idea of it, I don't work on it.

The only people I've ever met who are really successful in their fields, regardless of what field that is, are people who are deeply passionate about the work they do every day and are motivated by a sense of purpose.

Whatever you do, do with determination. You have one life to live; do your work with passion and give your best. Whether you want to be a chef, doctor, actor, or a mother, be passionate to get the best result.

I am ambitious and passionate and that in itself is drive. My work gives me happiness.

There's so many ways to be passionate about what you do.

Greatness comes from living with purpose and passion.

All work is empty save when there is love.

Enthusiasm is the inspiration of everything great.

The most important thing in life is to love what you’re dong, because that’s the only way you’ll ever be really good at it.

Let us not be satisfied with a mediocre life.

What I've learned from the Pixar guys is 'If you work for the love of what you're doing, it's always going to come out right.' Cause if you're working for a paycheck then it's not going to work in the long run; it's not going to feed your heart and soul.

The only advice my Dad's given me is: If you ain't having fun, it ain' working, so always have fun with what you're doing. If you don't love it then there's no reason to do it. And don't do it for fame or money- do it because it's something that you feel is right.

My rule is simply "love what you do". That certainly has brought me to the place I where am at right now. It really has been with the work.

You cannot do something just for the money. You have to do things you believe in and eventually you will make money.

When you're doing the work you're meant to do, it feels right and every day is a bonus, regardless of what you're getting paid.

Work without love is slavery.

Real success is finding your life work in the work that you love. That's it. Don't worry about making a living, don't worry about popularity or fame. Make what you do ... count more than what you own.

When you love what you do, it pays off, and that's the best reward you could have.

The joy of life is in the work.