James C. Collins Quotes
...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.
Topics
Ambition
Greatness
Passion
Perfection
Commitment
Drive
Excellence
Striving
Business
Believe
Purpose
Commitment to Excellence
Dedication to Excellence
Intrinsic Motivation
Pursuing Excellence
Pursuing Greatness
Pursuit of Excellence
Striving for Greatness
Striving for Success
aspiring for excellence
Citations
Collins, Jim. Good to Great: Why Some Companies Make the Leap... and Others Don't. HarperBusiness, 2001, p. 209.
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James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.