James C. Collins Quotes


...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.


Citations

Collins, Jim. Good to Great: Why Some Companies Make the Leap... and Others Don't. HarperBusiness, 2001, p. 209.

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James C. Collins
James C. Collins
  • Born: January 25, 1958
  • Nationality: American
  • Profession: Writer

James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.