Competitive Differentiation Quotes

The most meaningful way to differentiate your company from your competition, is to do an outstanding job with information.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Don't bother doing something unless you're radically different from the competition.

A product needs to be sufficiently innovative to distinguish itself from the pack, but not so forward thinking as to alienate the user.

Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.

With every new social network, smartphone feature, and digital diversion, innovation-driven consumer companies must constantly redefine their categories and, in some cases, redefine themselves to ensure they remain both relevant and differentiated in the minds of consumers.

The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.

Businesses that make consumer privacy a point of competitive differentiation will enjoy greater customer loyalty.

I never wanted to compete on price in my history because on price, you don't always win.

I've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

I am not influenced by the techniques or fashions of any other motion picture company.