Laurie Simmons Quotes

I felt the most effective way to change people's perception was through the power of images.

If you want to communicate something, you'd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.

My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.

But ya have to make videos in the States. Usually ours just look too serious. We haven't got it together.

The only reason that you do visual is solely for the visual. That's the only reason. It doesn't sell your music for you.

Music and politics are in essence about communication. Without over-stretching the analogy I do feel a sense of rhythm is important in getting your message across.

The way you communicate an idea is different than the way you communicate a product.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

What you say in advertising is more important than how you say it.

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

A picture is worth a thousand words.

The combination of pictures and words together can be really effective, and I began to realise in my career that unless I wrote my own words, then my message was diluted.

You can never get your message across if you're always answering their [reporter's] questions.

Unfortunately, one picture is worth a thousand facts.

One picture is worth a thousand words.

If you use words to rebut a visual image, we know the visual image is dominant.

We are truly bombarded by images. To break through and be observed, let alone focused on, you have to have impact and power.

I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.

The work should talk.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

The art of any propagandist and agitator consists in his ability to find the best means of influencing any given audience, by presenting a definite truth, in such a way as to make it most convincing, most easy to digest, most graphic, and most strongly impressive.

Digital messages and images matter less than their instantaneous delivery; the shock effect always wins out over the consideration of the informational content.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

When you can assume that your audience holds the same beliefs you do, you can relax and use more normal means of talking to it; when you have to assume that it does not, then you have to make your vision apparent by shock -- to the hard of hearing you shout, and for the almost-blind you draw large and startling figures.

It's more and more difficult to get through to your audience with all of the clutter. This is a great way for Ace to get [its] message out.