Ninja Quotes

By using the digital platform YouTube, I have been able to build and grow my content-creating business and am proud to call myself a successful female entrepreneur.

I always think about the fact that PewDiePie, who has tens of millions of followers, started with zero. All of my favorite creators started with zero. And all it takes is one video to dive deep, and you are officially a YouTuber. So you've got to make that first video. It's not going to be your best, but you will learn as you go.

TV has been my goal since before I started YouTube.

There's no longevity on YouTube. You have to keep pushing boundaries.

I was doing some YouTube covers, and I had a decently popular blog on Tumblr.

I feel like the word 'influencer' is something that I've - I don't want to say struggled with, but I've kind of, like, expanded on that because I started as a musician. And my following came because of that, so it's always been, like, musician first and, I guess, social-media influencer second.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

I went from basically filming in my bedroom by myself, filming some funny videos, and then overnight, I switched into filming in some studios and some warehouses and family homes. I started filming with directors and producers and editors, and there were so many people in the room, so it was definitely weird.

A lot of YouTubers get that mainstream celebrity, they get these big deals, maybe a book deal or a TV deal or whatever it is they aspired to do, and they kind of abandon ship on what got them to that point.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

I'm so central to YouTube now, and that puts me in the spotlight and raises a lot of questions like, 'Why is he so big?'

When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.

I've just written this six-part sketch comedy series, which I've never done before. And I don't know how to pitch it. Am I supposed to just pick up a camera and put stuff on YouTube? Is that how it works?

We in the independent sector more than anybody need Netflix, because they care about what we do.

It's very easy to make a viral video, but longevity and consistency, that's hard.

So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

Once I took to Twitter and shared those jokes, they became a huge hit. My following grew, and some of the posts got thousands of retweets. With so many shares, money from sponsors followed.

A lot of people who are 'social media' stars aren't considered to be 'real' stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.

I've come across people referring to themselves as 'Vine famous.' Some of them started out by putting up Vines just for fun, then all of a sudden they get a bunch of fans, and a week later their Vines are totally different. They become obsessed with how their videos will be perceived.

Before 'Pretty Girl' was released, I didn't really talk about my YouTube channel or show anyone. I didn't expect any of my videos to blow up like 'Pretty Girl' did.

I have no interest that I go to India or go to Hollywood or Bollywood. I'm not interested. I am a social media sensation. This is what I like.

When I was making short films, I didn't see a way to give them a wider reach or earn revenue out of it.

Television is growing. It is a huge market for great content.

Fullscreen is doing some really interesting work. They are taking these YouTube stars and people who have made entire careers out of social media and bringing them into an even bigger limelight on a new entrepreneur platform - and that's fascinating! That's genius to me.