Hirsh Goodman Quotes

Control the public's perception of you and nobody will care if you have any talent.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

The military has been determined to control the images of war since Vietnam. They're convinced that they lost the war because of loss of political support back home, because people saw what was going on.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved—commitment to a scenario.

Politics is the business of managing perceptions.

The media can make or break an administration.

When you're in the middle of a rumor storm, your two choices are not very good .... And there are some Americans who will believe that where there's smoke there's fire.

Sometimes heads of state have to make statements for [local] public consumption.

The enormous gap between what US leaders do in the world and what Americans think their leaders are doing is one of the great propaganda accomplishments of the dominant political mythology

In Russia, as well as everywhere else, the true and lasting power is that of public opinion, and of those who know how to influence it.

We are in a battle, and more than half of this battle is taking place in the battlefield of the media

What you say about the newspapers is very true ... They are indeed a curious compound of truth and untruth. I am so used to newspaper nonsense and attacks that I do not mind it in the least....

It's hard to listen to the news every day and have everyone saying you're the Antichrist.

People are terrified for their own reputations. They want the press on their side.

There is no such thing as public opinion. There is only published opinion.

I'm not one who goes for the 'all press is good press' dictum.

A telescope will magnify a star a thousand times, but a good press agent can do even better.

One cannot wage war under present conditions without the support of public opinion, which is tremendously molded by the press and other forms of propaganda.

There are a lot of public figures who, before they take a stand on a issue, they talk about it with their publicist and they figure out how it's going to affect record sales. Life is really too short to worry about that sort of thing.

I think sometimes we underestimate just how vulnerable Israel is on the public-relations front. That's why they spend so much money on propaganda. And that's why they panic every time they feel like they're losing the propaganda war.

I was never one to run away from trouble - I intend to continue to fight my corner and try to redeem our reputation in some way. It's very difficult when you see the PR campaign that Anglo have built up against us. A lot of the media would be very anti-Quinn and have fallen hook, line and sinker for the Anglo story where they are the good guys.

People at Facebook are fairly used to the press being nice to us or not nice to us.

The key battleground in the war on terrorism, therefore, is in the minds of the American public.

Our nation stands at a fork in the political road. In one direction lies a land of slander and scare; the land of sly innuendo, the poison pen, the anonymous phone call and hustling, pushing, shoving; the land of smash and grab and anything to win. This is Nixonland. America is something different.

If people really knew, the war would be stopped tomorrow. But of course they don't know, and can't know. The correspondents don't write and the censorship wouldn't pass the truth. What they do send is not the war, but just a pretty picture of the war with everybody doing gallant deeds. The thing is horrible and beyond human nature to bear and I feel I can't go on with this bloody business.