Dave Morin Quotes

What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'

I use Apple because they're easy to understand and everybody gets it.

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

One of the things I've learned with doing 'xkcd' is that you sort of give people, 'Here's the thing, and here's the button you can press to get another thing.' Sometimes that can be more easy to digest than, 'Here's a long page of things.'

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

Everybody is designing magic iPhone apps that do things that are really, really beautiful, but a really important thing about magic is that the gimmick has to be ugly.

Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.

The best version of Foursquare is the one you don't think about using.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

For many people my software is something that you install and forget. I like to keep it that way.

A computer shall not waste your time or require you to do more work than is strictly necessary.

The wonderful thing about Apple technology is just how intuitive it is.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Tablets are more intuitive than a PC or laptop. They also have more real estate than a smartphone.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

One of the things I've been working on for the past few months is a radical simplification of the interface.

Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

Simple things should be simple and complex things should be possible.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

This is true happiness: to have no ambition and to work like a horse as if you had every ambition. To live far from men, not to need them and yet to love them. To have the stars above, the land to your left and the sea to your right and to realize of a sudden that in your heart, life has accomplished its final miracle: it has become a fairy tale.

What we're starting to see is that the best apps tend to be the simplest, the easiest to use and the fastest to use.

The sage wears clothes of coarse cloth but carries jewels in his bosom; He knows himself but does not display himself; He loves himself but does not hold himself in high esteem.