Leo Burnett Quotes


If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.


Citations

Burnett, Leo. 100 Leo's. Leo Burnett Company, 1995.

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Leo Burnett
Leo Burnett
  • Born: October 21, 1891
  • Died: June 7, 1971
  • Nationality: American
  • Profession: Advertising Executive

Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.