Seth Godin Quotes
Mass attention is almost unattainable and it's not clear that you want it.
Citations
Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio/Penguin, 2018.
Related Quotes
Sometimes found as a larger quote: βIn an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.β
Seth W. Godin is an American author and former dot com business executive.