Seth Godin Quotes

The development of the faculty of attention forms the real object and almost the sole interest of studies.

Mass attention is almost unattainable and it's not clear that you want it.

Attention is a limited resource, so pay attention to where you pay attention.

Attention is a little-noticed and underrated mental asset.

The ability to focus attention on important things is a defining characteristic of intelligence.

There is always more information than attention

Attention is like energy in that without it no work can be done, and in doing work is dissipated. We create ourselves by how we use this energy. Memories, thoughts and feelings are all shaped by how use it. And it is an energy under control, to do with as we please; hence attention is our most important tool in the task of improving the quality of experience.

Multitasking divides your attention and leads to confusion and weakened focus.

It's hard to get people to focus on one idea.

It's a skill that people are born with. Either you're a focuser or you're a multitasky person. I am a full-focus person.

The mind is easily distracted; it loses its focus and becomes restless. If it is not directed positively, its power will be diffused.

Everyone is always having their attention divided between the world of the people [they're] with and this other reality.

I sometimes worry about my short attention span, but not for long.

You cannot give your full attention to something, and at the same time resist it.

People dont pay attention until they have to

Surely there is something to be said for drawing a circle around our attention and remaining within that circle. But how large should this circle be?

Our life experiences area result of where our attention takes us.

Concentration is at the root of mental mastery.

We are defined by how we place our attention.

A leading difficulty with the average player is that he totally misunderstands what is meant by concentration. He may think he is concentrating hard when he is merely worrying.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

What information consumes is rather obvious: it consumes the attention of its recipients.

For all the sophistication of a world in which most of our waking hours are spent consuming or interacting with media, we have scarcely advanced in our understanding of what attention means.

The only factor becoming scarce in a world of abundance is human attention.

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: the attention of its recipients.