John Lloyd Quotes
I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.
Topics
Entertainment Industry
Financial Success
Money
Advertising Tactics
Audience Intelligence
Audience Perception
Brand Awareness
Business Acumen
Consumer Intelligence
Creative Decisions
Financial Gain
Financial Risk
Investment Opportunities
Marketing Strategy
Media Industry
Monetary Loss
Profit Margins
Public Perception
Citations
Lloyd, John. "John Lloyd: Screenwriters' Lecture." BAFTA, British Academy of Film and Television Arts, 24 Sept. 2012.
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John Hardress Wilfred Lloyd CBE is an English television and radio comedy producer and writer. His television work includes Not the Nine O'Clock News, The Hitchhiker's Guide to the Galaxy, Spitting Image, Blackadder and QI. He is currently the presenter of BBC Radio 4's The Museum of Curiosity.