Consumer Intelligence Quotes

When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

You'll go out of business if you think people are stupid.

The consumer isn't a moron; she is your wife.

Most car advertising assumes that people have IQs that are missing a digit.

Audiences are savvy. You can never go wrong assuming the best of them.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

In the end, the truth always wins out. It always does, no matter how many times you tell a story that isn't true. In the end, the truth comes out. There's either video evidence or photographic evidence. I think the American people are smart consumers.

Christian audience, I think, have grown very tired of movies that try to pander to them. For instance if someone goes, "Ok, we're designing what we're going to do with this movie. It's a Christian movie and they'll eat it up." And you know what? Consumers are smarter than that. They go, "The movie isn't that great and he thought that I would just be a sucker and plop my $10 down for it?" Because you're looking down at the audience. You can't pander to an audience.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.