David Ogilvy Quotes

We need to be much more robust consumers.

We consumers have to send a message every day of what we want and what we don't.

I'm part of the consumer culture... I'm just using the space I am given to express something that is out of the space so I'm part of the consumer system but I'm advocating stepping out. Which is a contradiction but I could be part of he consumer system and say, 'let's consume even more.'

Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

A product is usually created to improve people's lives; otherwise, why buy it? I'm no genius, but I am an American, and gosh-darnit, I consume, so I know what I'm talking about.

What were we told to do? Get back on those airplanes. Shop in the malls. The trouble was that the only role they had for us was as consumers—not as citizens.

Basic labeling and consumer information hasn’t been a chief priority, but hopefully now its starting to change.

Whether it's buying products or researching what you're buying, or just becoming aware of what you're buying, you're saying so much with the money that you're spending.

I do not want to ask people to go consume something unless I think it is important in some way.

As consumers, we are making choices, and we allow things to exist, and we celebrate the existence of things. And we can also boycott those things we don't want to be part of.

No access to me, nor my staff, will ever affect what we do to protect consumers of the state of Florida.

When the consumer is strong, the American economy will be strong, so consumer protection actually serves economic growth and economic progress.

Each consumer has the power of their wallet and their voice. They can exercise that.

Consumers have the right to know important information about the service they are choosing to purchase and/or use.

I'm not a guy who holds up a product and says, 'Drink this.'

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Perhaps the single most effective antagonist of American business is Ralph Nader, who - thanks largely to the media - has become a legend in his own time and an idol of millions of Americans.

I like suggesting that 'we are slaves to the objects around us,' that 'plenty should be enough,' or that the 'buyer should beware,' within the context of conventional selling space.

Advertising is the very essence of democracy.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

I think there is a big disjuncture between what we are served up as consumers and what we are served up as citizens.

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.