Henry Ford Quotes
I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces.
Ford, Henry, and Samuel Crowther. My Life and Work. Doubleday, Page & Company, 1922, p. 73.
Henry Ford was an American industrialist, business magnate, anti-Semite, and founder of the Ford Motor Company and chief developer of the assembly line technique of mass production. By creating the first automobile that middle-class Americans could afford, he converted the automobile from an expensive curiosity into an accessible conveyance that profoundly impacted the landscape of the 20th century.