Theophilus London Quotes

In most countries, class, education, religion, and regions are better predictors of voting behavior than sex.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

Consumer habits are key to understanding how to launch a product.

Everybody knows that the great reversed triangle of land, with its base in the north and its apex in the south, which is called India, embraces fourteen hundred thousand square miles, upon which is spread unequally a population of one hundred and eighty millions of souls.

China has a bigger middle class than the entire population of Europe.

Treating unemployment as a national problem is almost always a mistake. Employment trends vary dramatically by race, geography, gender and level of education. But none of that is reflected in the all-encompassing unemployment rate, and hence policies informed only by that number are bound to fall short.

We need to be in front of consumer trends and translate those trends into insights and foresights.

If I want to make a product that is appealing to consumers, like a piece of clothing or a video game, that's fad driven. Some companies do it, and I don't know how they do it, but it's generally a bad place to invest.

I come from Israel, where most of the population is dark-haired, dark-skinned, dark-eyed.

18-to-49 can only be part of the story. There are many more metrics.

Anything new and different is most susceptible to market research.

One of the things I've probably absorbed when I was in business school - and didn't know I was learning it - was about life cycles, that things begin, and they peak, and then they decline. So whether you look at life cycles of fashion, or you look at life cycles of things that people buy, designs, everything is in a life cycle. Getting out of the apparel businesses and into beauty and lingerie, those were very big bets, but they were very deliberately thought about and tested over time.

You don't need Math to do business reporting. Business is all about choices that consumers make.

When I'm talking about the white working class, here's what I'm defining: high school degree, no more, and working in a blue-collar job or a low-skilled service job. When I'm talking about the white, upper-middle class, I'm talking about people who work in the professions or managerial jobs and have at least a college degree.

The Wonderful pistachios campaign is a great example - I don't involve myself with a project I don't feel passionate about. I could talk your ear off about internal statistics for WWE and what we have planned for the future. Why do I know that stuff? Because I like to do all that stuff.

Why can't you ask people if they want more or fewer Germans or Belgians or Moroccans?

To be a good analyst, you need to know what the trends are and what teams are doing.

I think you will find me to be a typical middle-class American.

In terms of target audience, who cares what a middle-aged guy like me wants; most mainstream are not catering to me at all.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

You can't stop demographics. And show me a fence that ever worked. It didn't work at Hadrian's Wall. The Great Wall of China didn't work. The Berlin Wall.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

It's not a matter of being first, it's being there at the right time, being first in volume to market, and knowing what trends to stay away from.

If I had done 'Go, New York, Go' for the Spurs, it might not have worked. It really taught me a lot about demographics and tastes and styles. I never went to business school, so that whole experience was my crash course in marketing, contracts, negotiations, and product launches.

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.