Jan Chipchase Quotes
China has a bigger middle class than the entire population of Europe.
Chipchase, Jan, and Simon Steinhardt. Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers. HarperBusiness, 2013.
This view that the more people a country has, the richer it is, has gone hand in hand with the notion that a large population will assure a nation of extensive military prowess. However, both of these are now known to be false. The most heavily populated nations are among the poorest, and military prowess is more a function of the training of troops and the modern tools and weapons. Tiny Israel has demonstrated that many times since its origin. It has been attacked over and over by several nations at a time. Despite the fact that Israel was vastly outnumbered by enemy troops and weapons like tanks and planes, Israel has repeatedly demolished the more populous enemies. The world, observing this, no longer emphasizes trying to build a large manpower pool as it does not help militarily and it makes full employment very difficult.
The rising tide metaphor refers to the famous quote of John F. Kennedy: {32376}. Generally speaking a growing economy benefits all. However, after the general growth and prosperity of the Clinton administration, the George W, Bush administration produced an economy where the wealthy benefitted greatly, but middle class very little and many of the poor, not at all.
At the time most people did not realize that the ability of a nation or land area to support a population was dependent more on agricultural and industrial productivity than on population size. In the most affluent and developed countries, land outside of the cities is quite affordable and available, whereas in poor, underdeveloped nations, land distribution and reform is still a factor. The majority of citizens of many developed, affluent nations do not own any land.
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets.