Thayer David Quotes
I think I have between twenty and thirty commercials playing at present.
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Television was a new campaign technique and the Democrats had been trying to broadcast entire Stevenson speeches. But the cost was very high and the Republicans who more quickly embraced the new political tool had been producing and running short 30 second and 1 minute advertisement “spots.” This was to the intellectuals of the day a very ethically questionable practice as it resembled advertising and marketing of consumer products. Ball in this quotation told the staff that in order to compete in the then new campaign world of television, the Democrats too would have to use “spots”—political TV advertisements. From this campaign onward, television would become the dominant political communications medium and “spots” became not only acceptable but became the dominant TV technique and the telecasting of entire speeches of the candidates would no longer be broadcast. See candidate Stephenson’s remark about the subject: #
After Eisenhower’s successful use of TV, in 1952 and 1956, the next election—1960—had a plethora of TV ads which were mostly talking heads and in addition pundits were appearing on TV in the same format.
The Johnny Carson Show was then the most popular late night TV show.
Thayer David was an American film, stage, and television actor. He was best known for his work on the ABC serial Dark Shadows (1966–1971), and as the fight promoter Miles Jergens in the film Rocky (1976). He also appeared as Count Saknussemm in the film Journey to the Center of the Earth (1959) and as Dragon in The Eiger Sanction (1975). His raspy distinctive voice narrated many voice-overs in commercials and instructional films.