Cynthia Heimel Quotes

The business is all about gush and hype. You never have a bad meeting in L.A.

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.

If anyone can crack the publicity nut and figure out how to not come across hammy and contrived, I'd love to talk to them.

Advertising is a wonderful lubricant for business, if it's used properly.

The right name is an advertisement in itself.

Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.

I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.

Awards sell tickets, and they're a clever publicity stunt.

You've had some terrific print information that gets everybody's attention in this town.

There are very few good ways to get publicity for a dictionary.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

I write for a lot of places, so I'm on a lot of promo lists.

Word of mouth is the best medium of all.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

I've been on a show before where I was on a billboard and then, after like three or four weeks, they took the billboard down and replaced it with nothing. Took my face down and put a white board up.

Get someone else to blow your horn and the sound will carry twice as far.

Advertising is the life of trade.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

Without promotion, something terrible happens... nothing!

At one of the first science fiction conventions I ever went to, I saw a guy wearing a sandwich board promoting his book. Count me out of that one.

Everybody is promoting something.

People don't understand the logistics of advertising.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

We know Fury likes to entertain and promote.

I used to put flyers on cars in parking lots, anything to get people to come to my shows. I was always having to think outside the box, and even to this day, I still try and come up with creative ways to market my shows.