Lisa Su Quotes

Since its inception, HCL's core focus area has been technology and product development, and hence, we continued to remain in the high end of technology throughout the '90s.

I said from the very beginning, 'Yahoo should position itself as a technology innovation company, not as a media company.'

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

I don't know that I can give a definitive answer to that, I can only say that if we create the right climate those who are producing those products will have the opportunity to move into a higher value product if changes are needed if we get this right.

We never set up Yandex to imitate what others were doing. We've been in the business longer than other search engines and have created many original products.

My view of AMD is that we have a tremendous set of technology assets, people, capability, customer relationships. We're not going to define ourselves in somebody else's shadow.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

If Dell's going to be a fast follower, then we'll continue to innovate.

Marketing and innovation produce results; all the rest are costs.

Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.

Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.

If you're doing business, not that simple to only buy. You have to create something. You have to create something that never exist for the future.

AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where we've done not so well. But most of the time we've done well, it's because we've had a leadership product or some technology where we were out in front before anybody else.

Going back to the technical track of my life, note that I have been designing electronic products, both of the consumer and defense electronics variety, since Pluto was a pup. Many of these products broke new ground... creativity at work!

Having a hardware development team in-house is a major strength.

People think about their business instead of their products.

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.

I think we operate in a very dynamic marketplace, and as such, we need to constantly innovate.

A lot of companies are able to do without design. A few companies are able to do without creativity. A very few. Creativity is crucial to your business.

Most innovation is not done by research institutes and national laboratories. It comes from manufacturing - from companies that want to extend their product reach, improve their costs, increase their returns. What's very important is in-house research.

The key for us is always a multiple-year strategy, and a multiple-year strategy means great products, great customer relationships, and doing solid engineering.

The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've brought our franchises into eSports and moved to digital delivery, it's become even more complex and exciting - which, in turn, has allowed us attract even more top talent.

I enjoy looking at other people's products and learning from them. We take all of our competitors very seriously, as you know. You have to respect Intel. But we have our own tricks up our sleeves.

Innovation is critical to the heartbeat of any successful corporation in the industrialized world.