Cornelia Otis Skinner Quotes

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Advertising is the 'wonder' in Wonder Bread.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Keep advertising and advertising will keep you.

Celebrity is hawking make-up, cars, everything; it's shifted.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get.

I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Targeted marketing has existed for as long as there's been marketing.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

The advertisement is one of the most interesting and difficult of modern literary forms.

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.