Errol Morris Quotes

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

When the moment comes, will you take your chance to be a hero?

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

The challenge when you think about product distribution is: how are you competing for potential customers or potential members time?

I love advertising because I love lying. I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

Living in an age of advertisement, we are perpetually disillusioned.

Advertising is like learning - a little is a dangerous thing.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

The hero is suffered to be himself.

Calvin Klein and Gloria Vanderbilt don't wear clothes with your name on it, so why should you wear their name?

Advertising is a symbol-manipulating occupation

The point of advertising is to destroy markets.

When people, particularly young people and especially young men, can't imagine themselves as heroes in narratives that they construct for themselves, they look to be heroes in some other way. So young men in America of, let's say, Muslim background, only a tiny, tiny minority - so small as to be almost zero - are likely to ever commit terrorist acts.

Consider the way of the scientists rather than the way of an advertising agent for a new soap.

Better not be a hero than work oneself up into heroism by shouting lies.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

The real problem with being around James was that he was always the hero. And what did that make you? Either the sidekick or the villain.

Believe me that every man you see in a military uniform is not a hero.

Market-driven design builds the success of the product's marketing into the product itself.

The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes it more fun. You know, we've been testing those visuals to see what attracts attention.

...in seduction, as in all forms of marketing, form superseds content.

Promotion and perception are synonymous twins of art marketing.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.