Roy Choi Quotes

The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.

I'm very hands-on about social media. That's my voice.

As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.'

The plan itself is opportunism. There is no plan before that.

Part of being an actor is letting things come about organically as opposed to forcing them.

I don't actually go out and pursue a route that will fit me best, it's just that something comes to me and I enjoy it and want to be a part of it.

Every news organization needs a social media strategy.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

I'm not able to go in with an act that I use month to month year to year all the time. It's constantly evolving and changing and that keeps me on my toes but certainly adds to the challenge.

I think that's the thing I learned at 'Saturday Night Live' - any time I would try and strategize, I would always, always fall on my face. Things worked out when I tried to make it about what I was feeling at that moment and what I was into in that moment of my life.

I have always moved by intuition alone. I have no system, literary or political. I have no guiding political idea.

I don't have that much forward planning about what I want to do next, or in the future.

When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.

I just like to take it as it comes, go where the wind blows me. I'm not going to plan.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

The hardest thing is that I never do anything the same way twice, and when I'm on the air, I'm very unscripted, and I'm very comfortable in that role. So me being scripted is not a comfortable place for me.

I try not to do anything by formula.

I'm not good at making plans, because I never have been. I never do things with an idea of where they may wind up.

I was never one to sit down and write a plan for my future.

I never really had a career, to be honest with you. I never in my life sat down and planned it. I have thought, 'Oh, I'd like to do this,' like anybody would. But I'm not the type that says, 'If I do this, it will lead to that.'

I don't stick to special techniques, conscious techniques.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

I'm not equipped for the social media thing.

I'm just sort of making it up as I go along.

Companies can't delegate social media to the new college grad and think they have it covered.