Bryan Ferry Quotes

I'm doing TV interviews, I'm doing many, many print interviews.

I have a new book coming out, so I do movie, book, movie, book, movie, book, every place we go.

Interviews are usually a follow-up, like a press junket or a publicity junket, or something like that, and I'm not doing any of that right now. I don't have any axes to grind.

You need money to get out your message.

You get interviewed when you're out promoting something.

Buzz and the right publicist are not only important but crucial in show business.

Cannes is a circus, so you have to have fun with it. Everything suddenly becomes funny. And the promotion of a movie - that's where you really need to be a good actor. You need to make journalists believe that what you're saying is just for them and you've never said it before, even when you're talking about the same film over and over again.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

People don't understand the logistics of advertising.

I haven't done much press for many reasons, but mostly because it's not an interesting dialogue about work that's been done. It's turned into something else. It's become this ridiculous other thing.

I am a big believer in PR.

I used to put flyers on cars in parking lots, anything to get people to come to my shows. I was always having to think outside the box, and even to this day, I still try and come up with creative ways to market my shows.

Advertising has always been part show biz.

I'm not Ben Askren or a lot of these fighters. I've never called a reporter like, hey, I want to be on your show, book me, you know?

A lot of stuff that I'm involved in is about branding.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

I've been on a show before where I was on a billboard and then, after like three or four weeks, they took the billboard down and replaced it with nothing. Took my face down and put a white board up.

All I do is give interviews and spend time being photographed.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

You know, I actually like doing commercials. I don't like doing them to the exclusion of everything else, but I like doing them.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

Being on a book tour is a lot easier than reporting.

Ads need to be little pieces of entertainment.

If you create something, whether it's a painting or a company, I think if you care about it, you have some obligation to go out and tell people about it.

I used to love going on a junket and promoting a film when it was not a 24-hour news cycle, and when there weren't so many media outlets. You could actually talk about the film.