Edward Tufte Quotes

There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

Design is not just what it looks like and feels like. Design is how it works.

Once the product's task is known, design the interface first; then implement to the interface design.

In design it is important to shoe the effect of an action. ... Feedback is critical.

Good design makes a product understandable.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

I am confident that we can do better than GUIs because the basic problem with them (and with the Linux and Unix interfaces) is that they ask a human being to do things that we know experimentally humans cannot do well. The question I asked myself is, given everything we know about how the human mind works, could we design a computer and computer software so that we can work with the least confusion and greatest efficiency?

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

I think it's really important to design things with a kind of personality.

We found a way to make things look great to the human eye through the window of a graphical web browser without worrying about what everything looked like under the hood.

If we want users to like our software, we should design it to behave like a likeable person.

I've always been a proponent of the idea that technology doesn't matter to game design. The example I always like to point out is 'Tetris,' one of the greatest games ever made.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Design is nothing if not decision making.

Put simply, if an interface is poorly designed, I will not see the data I looked for, even if it is right there on the page.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.