Nina Tassler Quotes

Being an executive producer allows me the opportunity to create original content, and I can't wait to show my fans what we have in store on 'Kocktails with Khloe.'

We need creative people working with broadcasters, making smart content to inspire people to be geniuses.

I'm always working and coming up with new and fresh ideas to keep my fans engaged and keep myself relevant.

I think the way I sort of approach it is, you just sort of keep your head down and focus on what you are doing and making shows that people will want to see on Thursday night.

I made a rule for myself that the only television things I would do would be my own stories.

Everyone talks about discovery, but I really believe that great content finds its audience.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

I definitely want make an impact in television. I want to make a continued and greater impact in feature films, and I want to be somebody who continues to be at the forefront of creating a wide variety of content that I could be proud of and that engages people on all levels.

If Hollywood is going to keep going, the writers need to be creatively fulfilled by creating their own things. We need to generate new ideas, so we're not always cannibalizing old ones.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

People always ask why I stay in the online space versus going to TV or film, like most people would do, and the answer is that there's opportunity for innovation online - not only innovation in storytelling, but also innovation in how you interact with your audience and that is very fulfilling to me personally.

I'm supposed to be the director of a television company, but I've only ever seen that company as a vehicle for making the kind of programmes we wanted to make, getting our ideas on the screen.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!

On various shows, I've been the producing-director, the executive producer-director; and if you were working with the material you love with the right group of people, it's an incredible job to be doing.

Producing a series is like being Lewis and Clark: You know where you're going, you just don't know how you're going to get there. When people say, 'You should create a bible for your show,' I say, 'You don't want a bible. It'll prevent you from making discoveries along the way.' And that's what happened on 'The X-Files.'

You can understand why good publicists go on to run distribution companies: because the creativity involved is complex and nuanced.

My goal is always to make something unpredictable that feels inevitable in the end. It's getting harder to do that. Audiences are so sophisticated and so smart.

I'm in this business to be creative - I'll even diminish it and say to be a content provider.

I really enjoy working, you know, on streaming outlets because there's so much creative control for the creators of the shows, and, you know, you're allowed to make such great television.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.

I would love to be on a really good show and share all the stuff that goes into creating a big TV show and get my audience into it. I think that makes it personal and makes the audience feel like they're a part of it.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

We are committed to getting our content to our audience in as many ways as possible. We are very excited about our partnerships.. and we relaunched our ABC app, which is going to be a great place and opportunity for our audience to find our shows in addition to throwback content and new ABC digital originals.