will.i.am Quotes

It is always well to get near to men of genius.

I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.

I love coming up with the stories and being creative and working with creative people and coming up with visuals and creating characters.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

Geniuses don't have better ideas than the rest of us. They just have more of them.

The genius is making a way out of no way.

I try not to repeat a story. I try not to repeat an emotion. I want it to be all sort of new for the viewers and to challenge myself as a writer, so there's always pressure. What else can you come up with?

Talent works, genius creates.

Intellectuals solve problems, geniuses prevent them.

I don't usually watch a lot of TV, but 'Mad Men' changed my perspective. I admire Matthew Weiner who came up with the idea and wrote such a great TV series, and the broadcasting company for being bold enough to air such a series.

Genius is rarely able to give any account of its own processes.

Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

There's a great appetite for smart television. Every day I get up and there are interesting stories I want to do.

To have frequent recourse to narrative betrays great want of imagination.

Imagination rules the world.

Technology is a major tool in exploring and challenging your creativity, but it can also overtake your creativity... My mind goes very fast, and I can see all kinds of images that would be spectacular on the screen. But they would cost so much money, and would they really make the story that much better?

There was never a genius without a tincture of madness.

Genius is a potential that lives within you and every other human being. You have many moments of genius in your lifetime. These are the times when you have a uniquely brilliant idea and implement it even if only you are aware of how fantastic it is.

Everything great in the world comes from neurotics. They alone have founded our religions and composed our masterpieces.

Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.

I don't try to show off technology in my work. The technology is a means to tell stories, so I think conversations about my work can be had by very large audiences.

What's cool is when you're able to give your audience imagination and you don't have to cage them in like animals.

Genius is essentially creative; it bears the stamp of the individual who possesses it.

I've always had an idealistic streak about storytelling in that I believe we owe more to audiences than repeatedly bludgeoning them over the head while stealing their lunch money. We owe them inspiration. That's why I'm more interested now in creating new heroes than hooking up jumper cables to old ones.

I think Andrew Stanton is such an amazing, creative mind.