Erik Qualman Quotes

What gets measured, gets done.

We only value something when we measure it.

I have been struck again and again by how important measurement is to improving the human condition.

You can't control what you can't measure

Measure what is measurable, and make measurable what is not so.

In many spheres of human endeavor, from science to business to education to economic policy, good decisions depend on good measurement.

It is much more difficult to measure nonperformance than performance.

To measure is to know. If you can not measure it, you can not improve it.

What gets measured, gets done….Results measurement is now mainstreamed

Not everything that can be counted counts, and not everything that counts can be counted.

The ranking never lies.

We live in a culture that venerates scores. We affix numbers to how much fat is in our mochachinos, how quickly our telephones suck information from the air, how much pain we're in. Reading, too, has become a skill to quantifiably assess.

I believe you accomplish what you measure.

There is no shortage of mechanisms by which to measure almost anything.

What you measure affects what you do. If you don't measure the right thing, you don't do the right thing.

We treasure what we can measure.

Don't focus on what Trump says. Focus on the results of his actions. Stay in your lane and focus on one particular area.

If we just focus on stats, we're gonna eventually not have them.

Criticism is, or ought to be, a judicious act.

When we don't win, we have to draw conclusions and assess our mistakes. Things can always be improved.

I've never been a stat guy.

The signal of the importance of something is whether you're actually measuring it and you're holding people accountable to improving those numbers.

Nothing is more important to me than the work itself. If I feel I am getting swayed too much, I take a step back… My focus is also on the performance.

All the past is here, present to be tried; let it approve itself if it can.

Good marketers measure.